In anticipation of a retail launch with Nordstrom, Neiman Marcus and Bergdorf Goodman, Jamie O’Banion took the opportunity to unify her two HSN performance skincare success-stories: Beauty Bioscience and the GloPRO tool. As the founder of both skincare companies, she asked QNY Creative to redesign both lines and bring them together under one brand, BeautyBio.

Part of this design challenge was transitioning the brand from an HSN-exclusive product, which is often assisted by elaborate sets and brand representatives, to something that could speak for itself on a retail shelf and convey a clear message of performance beauty that is “ backed by science”.