Introducing new business models to keep consumers in urban areas able to continue enjoying the Tao restaurant experience from the comfort of their homes was a priority for the brand. I created a box that rigorously redefines what it means to be eating at home, bringing the signature luxurious, restaurant-quality of a Tao meal to anyone, anywhere.

The box is a way to experience the unforgettable, unique atmosphere of Tao, and perfectly embodying the opulent and exotic feel of the restaurant. The outside of the box is decorated with a mirage of patterns and fabrics that actually belong to the mural inside the Tao restaurant. Opening the box was designed to be an experience itself, initiating the Tao ritual with a sense of wonder and anticipation.