World Finer Foods needed a redesign of the packaging for their legendary Wellington Crackers line of savory snacks. I updated the brand aesthetic and visual style through the use of modern sans serif fonts and slight updates of their logo design. The new packaging incorporated the color coded style of the cracker lines, while also reflecting a twenty-first century sensibility.

The result has been a tremendous success across the market, reawakening consumer interest in the brand and driving tastemakers to pick up the product.