Matilde Vicenzi’s legacy traces back to 1905, when a small but exquisite line of pastries - ladyfingers, amaretti, and puff pastries - was created for the first time. Today, Vicenzi is known and appreciated in over 100 countries as an international symbol of fine Italian pastry. With a focus on US expansion, I was asked to create a new design that kept Vicenzi’s identity while adapting it to the US market and target audience.